Side ALiner notes · Nashville
You know AI matters.You just don’t know where to start.
We help independent optometry practices understand exactly what AI can do for them right now, then we build it with them, from recall automations to websites and ads. No jargon. No overselling.
You’ll hear from Adam and Kyle directly.
Side A · How we work
- We talk first.30 min
- We build the right plan.2–3 wks
- We build it with you.Until it works

Adam Craft
Digital strategy & AI. 15+ years of enterprise digital delivery.

Dr. Kyle Kragenbrink, OD
Optometry & AI strategy. Practicing optometrist and practice owner.
Nashville, Tenn.
For independent optometry practices, nationwide.
Side BWhat we offer
Strategy and automation.Websites and ads, too.
Your AI advantage today, with an eye on what’s next. We’re a founder-led digital agency for independent optometry practices, and we don’t hand you a deck and disappear. We build with you and make sure you understand everything we’ve built.
AI Strategy & Automation plan it, build it, run it
Find what’s worth automating in your practice, from annual recalls to contact lens reorders, build it around how your team works, and train them to run it.
Explore AI strategy & automationWebsites you can actually run
Fast, mobile-first optometry websites built around booking an exam, and yours to keep.
Explore websitesPaid ads on Google, Facebook and Instagram
Campaigns for exams, frames and specialty care, written to health-ad rules, then managed every month with a simple report.
Explore paid ads
Projects are scoped to the size and stage of your practice. Ongoing work like ad management is a straightforward monthly fee. No surprise invoices. No upsells you didn’t ask for.

We’d rather tell you something isn’t worth doing than take your money to build it anyway.
We keep our client roster intentionally small, so every engagement gets real attention from both founders. When you work with Deep Cut Digital, you’re working with us.

Hidden trackGet in touch
Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.
Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.