Side ALiner notes · Nashville, Tenn.

You know AI matters.You just don’t know where to start.

We help independent optometry practices understand exactly what AI can do for them right now, then we build it with them, from recall automations to websites and ads. No jargon. No overselling.

You’ll hear from Adam and Kyle directly.

Side A · How we work

  1. We talk first.30 min
  2. We build the right plan.2–3 wks
  3. We build it with you.Until it works
Adam Craft
Produced by

Adam Craft

Digital strategy & AI. 15+ years of enterprise digital delivery.

Dr. Kyle Kragenbrink
Produced by

Dr. Kyle Kragenbrink, OD

Optometry & AI strategy. Practicing optometrist and practice owner.

Recorded at

Nashville, Tenn.

For independent optometry practices, nationwide.

Side BWhat we offer

Strategy and automation.Websites and ads, too.

Your AI advantage today, with an eye on what’s next. We’re a founder-led digital agency for independent optometry practices, and we don’t hand you a deck and disappear. We build with you and make sure you understand everything we’ve built.

  • AI Strategy & Automation plan it, build it, run it

    Find what’s worth automating in your practice, from annual recalls to contact lens reorders, build it around how your team works, and train them to run it.

    Runtime2–10 wks
    Explore AI strategy & automation
  • Websites you can actually run

    Fast, mobile-first optometry websites built around booking an exam, and yours to keep.

    Runtime1–8 wks
    Explore websites
  • Paid ads on Google, Facebook and Instagram

    Campaigns for exams, frames and specialty care, written to health-ad rules, then managed every month with a simple report.

    Runtime1–2 wks + monthly
    Explore paid ads
A note on pricing

Projects are scoped to the size and stage of your practice. Ongoing work like ad management is a straightforward monthly fee. No surprise invoices. No upsells you didn’t ask for.

We’d rather tell you something isn’t worth doing than take your money to build it anyway.

Adam Craft, Co-founder

We keep our client roster intentionally small, so every engagement gets real attention from both founders. When you work with Deep Cut Digital, you’re working with us.

Hidden trackGet in touch

Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.

Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.